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      <image:title>Published Work - Just Visiting, Again - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Published Work - Where Are the Female Experts? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study: Athlead Connect - Initial Impressions &amp; Ideas</image:title>
      <image:caption>- Use baseball cards as a reference point - Find areas where sports references can stand-in for traditional professional networking elements (ie. “stats” for skills, “seasons” for years) - Think of Athlead Connect as a uniting space for existing social platforms — all serve their own purpose, but Atlead Connect uses them to create a holistic thumbprint for each user - Reduce backend settings; users shouldn’t have to go far to make changes</image:caption>
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      <image:title>Case Study: Athlead Connect - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Case Study: Athlead Connect - The Process</image:title>
      <image:caption>I began the “Empathize” and “Design” phases by capturing key stakeholder feedback: “We need our users to spend as little time setting up profiles as possible. The app should be about connecting first and foremost.” “The sports industry is a little different than other industries — our community is more often organized by team than by company. College affiliations are big, as are connections between players and their management teams.” “We want this to be a space that fosters intimate, direct conversation which can be hard to come by on the field.”</image:caption>
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